Under Armour seeding box and collaterals for the launch of Under Armour Rush.
Under Armour Rush is a new ling of technical aparell designer to enhance human performances. For the launch of the Rush line we designed a special seeding box for top sport influencers and athletes.
Under Armour Rush is a new ling of technical aparell designer to enhance human performances. For the launch of the Rush line we designed a special seeding box for top sport influencers and athletes.
Role:
Design, Art Direction
Team:
James Pendergrast, Leonore Montes de Oca
Video Animation:
Luke Guyer
Sound Design:
Ryan Claus
Design, Art Direction
Team:
James Pendergrast, Leonore Montes de Oca
Video Animation:
Luke Guyer
Sound Design:
Ryan Claus
![](https://freight.cargo.site/t/original/i/80128fc3c5dd3291b98923fda8d1f3f6ff1526e976702134705b7d014dd18f5b/NicoloBernardi_UnderArmour_SeedingBox_2.jpg)
![](https://freight.cargo.site/t/original/i/b52804dc5b240c84b75e09ac47e0f9fa506d68d152748f8127d9376ca61cb00e/NicoloBernardi_UnderArmour_SeedingBox_1.jpg)
![](https://freight.cargo.site/t/original/i/2aa87b4107b15f1866cfd536d1230362c57085265188281370611072bb8cbb75/NicoloBernardi_UnderArmour_SeedingBox_3.jpg)
![](https://freight.cargo.site/t/original/i/4682b3660f78aa7042dc15ca33a1b298922025e39318f7e679ea982bcdb27e69/NicoloBernardi_UnderArmour_SeedingBox_4.jpg)
![](https://freight.cargo.site/t/original/i/44bb0b4a0dab70bf01ff18607486023d199e68bded59acd63233e8a85640e9e4/SeedingBox-breakinganimation.gif)
![](https://freight.cargo.site/t/original/i/6dbc23d4a97344c1027c16c67dd98b6b9b6d48d283ec7fa80f232d54a2be2fc1/FITCH_UA_Video_02_Mineral-Infused_Fabric_Absorbs_Energy_1_1.gif)
![](https://freight.cargo.site/t/original/i/5ed035c8028a24165b911870dabe2804bcc7cebb16ae450d94fab62837e46058/FITCH_UA_Video_04_Endurance_And_Strength_Improve_1-3.gif)
![](https://freight.cargo.site/t/original/i/d1704f563e112d82f368cec116ab2ac49aa280ef09e88aac94e342cec18ef42e/FITCH_UA_Video_03_Fabric_Reflects_Engery_Back_Into_Tissues_And_Muscles.gif)
![](https://freight.cargo.site/t/original/i/3e3eb9bb896f411bc4c504ceaad532835197755e9de58a3b8f5528ae9a831368/FITCH_UA_Video_01_Body_Emits_Energy_1_1.gif)
![](https://freight.cargo.site/t/original/i/b143fa9095a5adda02584ea6552f7bd5a6e417e1a1b67acfcd35e8ac48a3d1ec/NicoloBernardi_UnderArmour_SeedingBox_Booklet_2_texture_low.jpg)
![](https://freight.cargo.site/t/original/i/6aeaed9f97ae6ec6bfb88ae0b4bff8afdfd1831071a8bf1f9692d2d28f904b18/NicoloBernardi_UnderArmour_SeedingBox_Booklet_3_texture_low.jpg)
![](https://freight.cargo.site/t/original/i/56e8dd3cd58418fbbf1ef1dc3656325ecb92fd687ccb17859aa6025b3b57c988/NicoloBernardi_UnderArmour_SeedingBox_Booklet_3_texture_low.jpg)
![](https://freight.cargo.site/t/original/i/b7a4685795a73400204445d63e6f17574a9e525d0b651b5b0b956bde5fe7eca5/NicoloBernardi_UnderArmour_SeedingBox_Poster.jpg)
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![](https://freight.cargo.site/t/original/i/d57357fe209e603d1af0b816b4c04136292d5f080dbc0a5725c09f157b758741/NicoloBernardi_StephenCurry_Book-3.jpg)